Top Ten Things to Do Before Hiring a Web Developer

Before approaching web developers for estimates on building your new business’s site, there are a few things you should think through first so you are fully prepared for the questions you will be asked. Here’s a list of ten things to be clear on before making that important next step:

  1. Be clear on your business plan. This may sound obvious, but it has happened where I’ve been asked to build a website when the potential client only had an idea of what they wanted and no business foundation planned out at all. Are you sure you have a viable business idea that will provide you with a reasonable ROI or is this more of a hobby that you just want to dabble in? It is important to be clear on your intensions of what you want to accomplish first.
  2. Be clear on your business name.  Make sure you have a registered business name before creating any of your marketing materials. It could be a costly mistake to have to go back and change everything if you find out your business name has been rejected.
  3. Be clear on the product you sell or service you provide. Ensure you are clear on the product or service you offer so your developer knows what site features and design will work best to enhance them. Ask yourself if they are digital products or systems or a service for hire? How many products and how are they sold?
  4. Be clear on your brand. This does not mean you have to have your logo already designed (some web development companies can also design your logo and other stationery/marketing materials for you as well), but it does mean you need to be clear on the message you want to give others about you and your business. This is actually not an easy or quick process but makes a significant difference if you are clear on this before moving on to anything else. Often the designer/marketer that you hire to create the visual brand for you can help with this process or I recommend checking out BrandU where they help you through your brand definition process step-by-step. Once done, you will be very clear on not only the essence of our brand, but also the “look” of your brand so you can simply hand over your results to your designer to create it for you.
  5. Be clear on what you want your website to accomplish.  A site that does not have a clear call to action is not going to be effective in fulfilling its purpose. When visitors come to your site, what do you want them to do once there? What is your primary call to action?
  6. Be clear on how you are going to get site visitors into your database. The odds are slim that someone is going to purchase from you on their first visit to your site, so you need to plan out a way to capture their name and email address so you can keep in touch with them on a regular basis and develop a relationship with them.
  7. Be clear on what features you want on your site. Will it be a static “brochureware” site with standard 4-5 pages or do you want something more dynamic with features such as a blog, calendar, search function, photo gallery, shopping cart system, newsletter system, membership signup etc.?
  8. Be clear on your budget. Your developer needs to know a price range that you’re looking at so they can recommend a site build that will fit within your means. Keep in mind that your website is your primary marketing piece due to it being accessible 24 hours a day, 7 days a week. You don’t want to skimp with such an important and prominent showcase of your business! Don’t be fooled by the cheaper template options or “do it yourself” applications out there where, unless you have studied the intricate nuances of how the Internet works, search engine optimization and effective layout design, you run the  risk of scaring off your perfect customers instead of attracting them!
  9. Be clear on website maintenance.  Once your site is built, who is going to maintain it? The reason why this is important to determine before your site is built is due to the different ways it can be built. If you want to be able to update the site yourself, then you need your site built in a CMS (Content Management System) platform. This will put your site design into a template where you log in to make updates. Now before you get excited about the thought of saving all that money on doing this yourself, consider these points:
    1. Do you know enough about content layout and copywriting to make an effective marketing piece that looks professional to your perfect client?
    2. Do you know how to optimize images so they don’t slow down your site’s performance?
    3. Do you have enough time to do updates to your site?
    4. Are you aware you can’t write off your time that you spend on doing things yourself where you can if you have a professional take care of the updates for you? As you can tell, I am biased on this point… the reason is from working with over a  hundred clients over the years, these points always come up and they soon find out that even though it seemed they could “easily” update their site themselves, it rarely turned out that way. I heard from many that were extremely frustrated because they were working in an environment and medium totally foreign to them. Meanwhile they were wasting valuable time trying to learn to be a web developer instead of spending it on getting clients! Mind you, some people are more computer literate and can pick up on the more technical aspects required and they manage fine; however, it is still important to learn good copywriting skills and understand what makes an effective website before going the DIY route.
  10. Be sure you do your research on who to approach. You want to find someone with experience and skill who will partner with you to help you build your business. You want to avoid programmers who only do exactly what you tell them as opposed to others who can offer ideas, suggestions and be a part of your  team to be there as a valuable resource when needed. Always ask to talk to their clients to see what their experience was working with the developer. Be aware of those that claim to be developers when in reality, all they learned was how to use a “do it yourself” software like Microsoft Front Page. The quality of your site – both in design and in how it is coded – is very important on many levels so ensure the person you hire understands how to design and build a quality product for you.

How To Select A Web Development Firm For Your Website

Get a website created is an easy job, but to get business out of it is a tough take. Not all websites are successful, and that exactly is the reason why people are still reluctant on investing in an Online business. Though projects and purpose play a major role in Online marketing, it is absolutely necessary to have an excellent website design which is planned and created by professionals in order to ensure that the business is moving smooth.

Website development is a wholesome term which collates all the essential features involved in the creation of a website. From designing to coding to website applications and content management every thing is involved in website development. In order to have a truly successful website it is important to catch hold of a good web development firm too, that will give your website a winning edge. Before you begin your hunt for a good web site development company it is important that you take care of a few things. And the most important one is the credibility of the company. Check how popular they are in the Internet marketing through the clients they have served.

Find out about the different websites that they have created along with the kind of services they have provided. Check these website designs and the different applications that they have developed for them. This will not only give you an idea about how technically sound the company is but will also help you select designs and applications for your own website. As you surf the Internet and browse through different websites, you are able to gather more ideas and applications that you can use in your website.

Before you deal with a web development consultancy for website design, it is necessary that you discuss quotes and process with them. A professional website development [http://www.rupizmedia.com/web-applications] firm will not hesitate to fix rates and prices before taking up the job. And moreover, it is extremely important to make sure that they have understood the nature of your website. Only if they have understood your website content, and are aware of your website’s purpose and business, can they build a website that is serving the purpose of your business.

Do a good research of the Internet market on various website development firms, before you pick up a development company for your website.

Dedicated PHP Developers and Cost-Effective Way of Web Development

Static sites are long gone, or they are slowly retreating into oblivion. They may have some utility even today but the changing preferences of users has made them take a backseat. After all, the landscape of absorbing content has evolved a lot over the years and it continues to show no sign of relenting. More users now trust websites to quench their thirst of knowledge or information. In fact, websites are now a major source of seeking enrichment and entertainment together. Clearly, static websites could not have matched this ever-changing needs of modern-day users and this is where dynamic ones have chipped in.

PHP is a server-side open source scripting language working as a fulcrum of dynamic websites. It has changed the way websites are seen and accessed. Easy to use, simple to understand and highly compatible, this scripting language makes up some 82% of web development, which speaks volume about its usages worldwide. So, you should look for a web development that taps into the potential of this language and helps you realize your online goals. If cost is a consideration, you can then go ahead with dedicated developers and get a great website powered by PHP. This way, you can save a lot of money along the way.

When we go for dedicated developers with PHP experience, you take a right step towards hiring expert for the job. These developers will help you get a website which is dynamic and rich in features. Similarly, you stand to gain superior control over websites as this is where PHP stands apart from other languages of the domain. These experts will have to write only a few line of codes to help you do one or another function. So, you escape the burden of dealing with long tedious scripts which often takes the overall development cost up. You get the best out of an open source technology.

Furthermore, dedicated developers give you a chance to edit anything and everything in a quick and easy manner and have a value-added website. Your website will be compatible with various databases, HTML and CSS giving you an advantage with technology. Similarly, they write scripts with tags to make web content as dynamic as needed to meet the need of new-age users. They can write function in any order within a document without having to bother about managing the code and its sequences. When developers get that kind of ease, it means the development cost is bound to be low for sure.

In essence, it pays a lot when you decide to hire dedicated PHP developers for your website project. You get to leverage a language that is 100% free and that saves you investment in buying expensive licenses of software. You also get the support of a thriving community and there are guidelines and references to seek help with any issues in this scripting language. So, you can find lots of code, commands, and function for free and can rewrite them to serve your variety of purposes.